Get the Best Graphic Designer for your Business


Graphic designing is basically a skillful combination of images and texts in online advertisements and websites that work as an efficient mode if visual communication. It refers to many artists as well as professional disciplines that focus on visual effects and presentation. Graphic designers use different methods of creating and combining words, images and icons to produce the final results. It often refers to the designing process of creating the communication as well as the designs which are generated.

Why graphic designing is important?

General usage of graphic design in Canterbury includes identity, creation of logos and brands, publications of magazines, books and newspapers, website graphics, signs, elements and product packaging. To be more precise, graphic designing is a creative procedure where generally the designers and clients put in their ideas to check out a sign, symbol, icon or design that can effectively convey a particular message to a target group of audience. It must make use visual arts, page layout and typography techniques in order to design a web page.

Collaboration is your marketing team

Graphic designing is a significant aspect of the sales and marketing of various products and services and it is a crucial component of logos and brochures. Therefore, the graphic designers are also referred to as communication designers or graphic artists and often work in close cooperation with professionals in marketing, public relations, advertising and promotions.
Responsibilities of a graphic designer

A graphic designer has to take care of several duties at a time and their typical activities include, meeting with the clients or managers to discuss the goals of the business and the requirements of the task. They even draw up an estimate of the time required to execute the job as well as providing quotes for the clients. Then they develop the design briefs to suit the requirements of the clients. They try to incorporate various creative ideas and concepts to develop a website. If there are budget and time constraints, then they should be able to use latest innovations and computer aided design to redefine a web design.

After the graphic design is completed, they are supposed to proofread it to ensure the highest quality of work. Finally, they work as an inseparable part of the team with other professionals like photographers, printers, copywriters, stylists, account executives, illustrators, web developers and marketing specialists. They don’t have a specific work schedule and it largely depends upon deadlines and workloads. Although many designers work independently, many of them are required to work in studios where they have an access to computers, drafting tables and other software required to create various designs. Instead of selecting a designing company, opting for the freelance designers might reduce your budget manifold.

How Important is Packaging to Branding?


Branding for a company gains center stage for all its marketing activities. Gone are the days when the market presence of a company built up gradually through its products and services being used and experienced by the customers. With the rapid lifestyle of most products and ever changing technology, it is necessary to make the most impact today. There are different aspects of a product that need to be highlighted and associated with the brand. Packaging is a key feature among the different factors.

Design of packaging

When a product is being conceived by a company, the packaging of the same has a vital role to play. If it is a product that is perishable, it needs to be packaged in a way that it protects the contents from degrading. For that there are quality norms and scientific packaging methods to be adopted. These processes will dictate the basic packaging structure of the product. For labeling and identification purposes the letterpress printing in Auckland is used.

Need for product differentiation

With the close competition that exists in many sectors, a product usually has several competitors or similar products in the market. These need to be competing against in different ways. One way to do so is by choosing the design of the product or the labeling of the same. From branding to naming as well as the letterpress printing methods used, these will help determine how well a product can be differentiated from similar other products in the market.

Creating an impact

In many cases, the packaging is created in a way that it can make an impact in the market. An ordinary product that is packaged in a unique way will lead to impressions being formed in the minds of the customers. The brand attributes, colors and design effects are usually made innovative for the product packaging to create an impact and increase sales of the product off the shelves of different stores.

Association and memory factors

With several similar products that jostle for space in the minds of customers, the packaging of a product is vital to ensure that it can help make an association and create a lasting impression on the minds of customers. For that, the colors, designs and themes of the packaging are played with. For instance, a chocolate could be associated with the goodness of dark chocolate or it could be something fun for the kids. These associations are created with the use of the right colors, designs, patterns and effects. Most branding experts offered their advice to the clients at the time when the packaging is being designed as it plays a key role in imparting impressions about a brand and leading to a strong association in the minds of customers between a brand and a product.